The best way to figure out how to do SEO is to write good content. Well, what constitutes “good” content versus bad content? Think of it this way. Good content is when the person reading the content gets something out of it, and learns what it is they hoped to get when coming to your page in the first place. Good content is when you deliver on expectations in spades.
How To Do SEO The Right Way
Good content is where you talk about the thing Google thinks you’re talking about. When the user clicks the back button hastily (called a bounce), Google knows that your page is not what the person searching is looking for. This is the result of bad content, which can be poorly written, illegible, missing content, or just something other than what you said it would be based on your Google listing. If the topic of your site doesn’t match the content, that is in effect a form of “false advertising” and Google won’t give you points for that.
The golden rule applies here. Create content that you yourself would want to read or watch (consume) when searching for this topic. If you stick to that, you should be good. Why? Because Google wants to see good information being presented when you are claiming that you have good content to satisfy the needs of the people searching for what you’re offering.
When someone searches for something in Google, let’s say “how to make money online” for example, and they click on a link in the search results that come up, visit that site, and then instantly click the back button to find another listing, Google knows that site isn’t what the person wanted. This is why the time spent by a visitor on a page is important. This tells Google whether or not your site was helpful or useless. This is known as the bounce rate or exit rate. Consider good SEO a good measure of helpfulness to the people who come to your site to see what you offer. If you have too many ads and all sales spammy nonsense, most people will find little value in that and quickly click away. Content is what matters. Giving people the information they need and EXPECT is how to do SEO the right way. That is what makes a site good. The content written on it.